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The Way of Woohoo:

Meta-Magick and the Art of Invocation

by Philip H. Farber

Signed Manuscript Copy
180 pages, comb-bound

copyright 2010 Philip H. Farber


Yes, it’s true. I’ve finished writing another book on Meta-Magick, taking the concepts and techniques into a brand new adventure. Meta-Magick: The Book of Atem was concerned mostly with the art of evocation, of bringing forth entities; The Way of Woohoo describes the flip side, invocation, the ritual art of bringing qualities and entities into you.


The new book goes into way more detail on the neuroscience behind magical experience, explores the concepts of myth, time, and our ability to use magick to shift into realities. Invocation of this kind is mostly solo work, though group applications are also described. As with my previous books, this is very practical and experimental. Every concept is illustrated with exercises that you can test and perform on your own.




As I’ve done in the past, I’m going to make some manuscript copies available immediately, for those who feel they really must have the information now or enjoy collecting such things. Yes, MS copies are more expensive and a published, trade version will eventually be available at usual book prices. I suspect that the time I’ll be able to sell manuscripts (before a contract with a publisher kicks in) will be considerably shorter with this book than with previous ones. So if this special offer interests you, get one now!



From The Way of Woohoo: Meta-Magick and the Art of Invocation (copyright 2010 Philip H. Farber)



Consider the possibility of a full-sensory story, something like a motion picture, only more so, like virtual reality, only even richer in information. The story is created from real perception – things that you can see, hear, touch, taste, and smell. Perceptions and states of consciousness flow into a kind of narrative, not necessarily in a straight line, more a sort of cloud or swarm, vaguely organized – though not always – along an axis of time. Even in that disorganization, the flow of attention, the part of the plot we follow through the swarm, may zig and zag from any perception to almost any other, the entirety of the story only becoming clear after we have partaken of thousands and thousands of memories, feelings and experiences.

It’s the ultimate medium, a palette of every color, sound, feeling, scent, and flavor. It can be populated with multitudes of characters – family, friends, lovers, teachers, neighbors, strangers, good guys, bad guys, heroes, schmucks, and everyone else. It can be beautifully simple or complex beyond the rendering of any supercomputer. If you were the author of this amazing, full-sensory story, think about the kinds of choices you could make. When the plot arc, the scope of the tale, finally rises into view, just what kind of story do you hope it will be?

There are billions of people with access to this exciting medium – but only some of them even realize that they are the authors, the directors, and the producers of their own full-sensory story. Shakespeare told us that we are but players; what he failed to mention is that, like him, we can also turn the tale toward our own aesthetic ends. Of the few humans who even think about their world enough to realize their own artistic control, only a few have figured out the techniques. The result is that many of the full-sensory stories out there – billions of them – really suck. Or, for the most part, they are repetitive, predictable and unremarkable, lives based around B-movie (or worse!) plots.

The question then becomes – how much do you want your own story to really rock? How exquisite, grand, powerful, intriguing, seductive, exciting, or mythic would you like your experience to be? What excites your neurons, strokes your sense of aesthetics, fulfills your philosophy, applies significance to your circumstance, or makes you scream and shout? Whatever it is that puts the sauce on the omelet, the brushstroke to the Starry Night, the bubbles in the Jacuzzi, the ecstasy in viewing a blue arc of summer sky, we shall refer to here as woohoo.

Woohoo is the subtle difference between ordinary and exciting, the factor that makes just another stranger into your friend, your teacher, or your lover. Woohoo is what turns an activity into a passion; it’s what changes noise into song, foot movement into dance, travel into adventure, procreation into eros, and biological processes into a life worth living. Woohoo is the measure of intensity. It’s what continues to draw your attention, moment after moment. It’s what makes a feeling worth having. Like the Tao, true woohoo has no definite form. Your personal way of woohoo cannot be named; it is a flow of experience that changes from moment to moment.

Woohoo can be thought of as more of a how than a what. A camera angle may make the difference between a home video and awe-inspiring cinematography. A nuance of pitch or timbre might separate a technically correct piano recital from a heartfelt virtuoso performance. Duration and subtlety of movement might make the difference between a good night kiss and an exciting erotic invitation. How we perceive may determine the quality of woohoo as much as what we perceive, the content of that experience. The way that we process our sensory input includes, somewhere along the way, the decision to put our inner artist to work, for our brains to portray our experience with the right camera angle, the sweetest emphasis of tone, or with erotic subtlety. That decision, to woohoo or not to woohoo, usually happens outside of our conscious awareness. We can, however, make it a conscious choice.

The pursuit of a woohoo-filled life story, whatever the details of that might be for you, is the Way of Woohoo.